We transformed the traditional blackline floor plans into vibrant images with 3D furniture and appliances for Monarch’s new project ‘Encore at Equinox’. With this tool, buyers are more likely to purchase the suite because they can easily visualize the space.
Setting new standards in retirement living since 1988, Retirement Life Communities & Brookfield Asset Management, awarded ADhoc to create a variety of visualization tools for their condo project located in Mississauga, Ontario. Colour Floor Plan Renderings were created to highlight the quality and features of the living spaces. A site plan rendering was also created to showcase the beautiful location. The site is surrounded by 4 acres of mature forest, parklands, and steps away from the historic Glenerin Inn. All these images, including suite views were displayed on a stunning Interactive Touchscreen display which is a tremendous educational tool for buyers to better understand the building and project.
There is one key feature in this touchscreen we would like to mention. We setup a wireless print function so that the sales team could print floor plans for buyers (on demand). This is a huge benefit because brochure printing costs are cut down significantly and overall it’s more ‘green friendly‘ .
Click here to see the Colour Floor Plan and Site Plan Renderings »
A pioneer in the real estate industry, Orchard Ridge Homes (Sorbara Development Group), is releasing their final phase of ‘Tanglewood’ located in the heart of Oakville, Ontario. To assist buyers to conceptualize their 2-storey and 3-storey townhomes, ADhoc created a 3D Animation Video tour and a collection of 3D Renderings for this exciting development. Take a look and let us know what you think!
Above is our end of year December 2009 newsletter. We’ve been fortunate to work with such amazing clients in 2009!
We came across this article and thought we would share 
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Just in case there was any doubt that online video is more popular than ever, a new study says that one third of all videos are shared online. Yahoo, market research firm Interpret LLC, Warner Bros. Media Research, Havas Digital, and Omnicom’s PHD collaborated for the survey results, to be released today.
We marketers should be especially excited about the results from the survey. Ads on television, it appears, were twice as likely to be ignored as online ads. 28% admitted they were more likely to pay attention to online advertising. Engagement was also high—leading to increased satisfaction for users, brand recall for advertisers and tendency to seek product information for consumers.
In fact, after viewing videos they deemed “high engagement,” more than one in four respondents searched for more information about a product (27%) or visited the brand website (28%). Low-engagement videos prompted only 13% to research more and only 10% to visit the brand website.
Plus, video viewers spend 32% of their total time online watching video. Seven in ten of the respondents watched videos online at home and at work. Video consumption verified this, peaking for men, women, students and full-time employees during the hours of noon and 3 PM and 9 PM and 1 AM. The low point came at 6 PM and 9 PM.
The survey was conducted with 2024 broadband Internet users, aged 13 to 54, who’d watched an online video in the last 24 hours.
via: marketingpilgrim.com
Barbara Lawlor, president of Baker Real Estate, provided some insight in this month’s Condo Life Magazine. She spoke about how the building industry and home buyers have been impacted by technology. It’s a great read as she is bang on about everything!
Here is a snippet from the article:
Our Toronto condominiums hold so much international interest that some customers from abroad choose a suite via the Internet alone! Computer technology is so sophisticated now, that it’s the next best thing to being there. Builders are including fabulous graphics, renderings, floorplans and virtual tours. In fact, on the website for The Residences at The Ritz-Carlton, Toronto, you will find tours of two model suites that were created digitally, complete with Pat Baker leading the way. As for the buildings themselves, web-users appreciate fly-bys, or virtual 3D renderings of the condominium within the context of its surroundings. The experience is like flying — swooping past the exterior and into the lobby, amenities areas and suites.
For the full article click here
and suites.