Posted by ADhoc Blog Team on April 30th, 2009 | 0 comments
3D technology continues to be a huge trend and we want to keep everyone updated with the newest platforms in the market. Ideo lab and Eon Reality collaborated and put together an end product that is absolutely awesome. It’s an unbelievably real experience!
Posted by ADhoc Blog Team on April 22nd, 2009 | 3 comments
After roughly a month of hard work, we finally put together a highlight reel of our 3D Renderings and Virtual Reality (VR) work. We want to give a special thanks to Danny for leading the production and Alex for composing an amazing song for the video. Great job guys! We’ll be sending out DVD copies to our builder and realtor friends.
Press Play and enjoy! It’s truly a SEE, FEEL, TOUCH experience.
Posted by ADhoc Blog Team on April 6th, 2009 | 0 comments
As everyone is aware, our Account Manager, Tim, spoke at the Building Industry and Land Development Association (BILD) last Thursday. The audience absolutely enjoyed the insights. A big thank you to Tiffany Kohl of BILD, and our builder and media friends for showing support, we hope we provided you with some value to take back to your office.
For those who weren’t able to attend, we’ll summarize a few key points that Tim spoke about.
How can builders’ tap into the ethnic market?
To first tap in, we must understand the ethnic buyers and their buying behaviour
Many ethnic buyers are accustomed to buying property that is already built
They are used to buying something that is tangible
To provide confidence in ethnic buyers, GTA builders need to utilize visualization tools that can make their project tangible
All builders should look into utilizing 3D Animation Videos, Interactive Touchscreens, Model Suites, 3D Renderings, and Scale Models
The prices of these tools have come down significantly. It’s absolutely affordable now
Builders need to create and provide multiple languages in their advertising materials
Ethnic translation is inexpensive
Your project website, 3D Animation Videos, Interactive Touchscreens should have the option of multiple languages
Providing multi-language print broshures may not be feasible as it is costly; there should be digital brochures in multiple languages
Advertise in ethnic newspapers
Diversify your marketing mix and set aside a small budget for ethnic advertising
Most importantly, select the correct ethnic newspaper…At ADhoc, we’re investigating and qualifying every ethnic newspaper and print publication everyday.
What adjustments in the sales approach must sales centre staff make when potential buyers are of an ethnic background?
A diversified sales team who speaks multiple languages
Must have the ability to communicate to ethnic buyers in your projects community
Have handy worksheets/pamphlet (in multiple languages) to explain terminologies, such as occupancy fees, occupancy periods, and cooling off periods
Some countries don’t have these regulations and builders need to clearly communicate these terms.
