Ontarians Willing to Spend More Money for Energy- Efficient Homes

Builders and sellers take heed: according to a new Leger Marketing poll, Ontario hombuyers are ready to open their wallets for homes that are energy efficient, will retain their value and are built with environmentally friendly materials. These three features were identified as the top three features that Ontario homebuyers are willing to pay for when purchasing a new or resale home. “These survey results provide valuable information for builders and sellers looking to increase their appeal with today’s savvy homebuyer,” says Judy Pryma, president of MasonryWorx.

Baby Boomers Most Likely to Invest in Energy Efficiency

The survey highlighted some interesting differences between generations of homebuyers. Ontario residents between the ages of 35-54 years are most likely to pay more for energy-efficient homes (42%), while those over the age of 55 are least likely (34%). Homebuyers between the ages of 18-34 years also rank energy efficiency high, with 41% willing to pay more for this feature in a new or resale home. Purchasing preferences also vary by region: Homebuyers in southwestern Ontario are most willing to pay more for an energy efficient home (50%), followed by people who live in Northern Ontario (48%).

via: newswire