With many first-time home buyers interested in this development (Guildwood on the Park), Esquire Homes required a solution to assist their potential purchasers in visualizing the community and homes. Our team created beautiful 3D renderings to showcase the distinctive streetscape and all brick town homes.
The South Korean capital, Seoul, has big plans for its design future. This city is rapidly growing and the architectural design of many of these proposed buildings are stunning! There is a great blend of North American, European, and Asian culture. It’s extremely refreshing seeing so many cities taking architecture to a whole new level.
The Museum Plaza, located in Louisville, Kentucky, rethinks conventional attitudes towards property development. The 62-story skyscraper is projected to cost $490 million and contains a 1-acre public plaza and park, luxury condominiums, lofts, a hotel, retail shops and a museum. This building will be one of the USA’s most unique and recognizable buildings. (read more »)
We would like to re-visit an article from the Globe and Mail where Brad Lamb was asked a series of questions regarding visualization technologies (model suites, scale-models, renderings, 3D video presentations) used on new development projects.
In the third section of the article Mr. Lamb was asked about the cost of real estate visualization and he replies:
It was very expensive five years ago. We’re starting to see the cost come down a little but it’s still expensive and I wouldn’t say that it’s widespread. Maybe a five minute presentation is going to cost $50 to $75 grand. So the ability to use this technology depends on budget. If you’ve got a hundred-unit building with a marketing budget of $300,000, you couldn’t spend that much. You would build a model suite and have static images and that would be your typical sales set up. But for something bigger, like a $200 million dollar development, $75 grand is a drop in the bucket. So typically it’s the larger scale projects that will use it.
If a builder/developer were to read that response, they would definitely shy away from considering a Virtual Reality video presentation if their next development wasn’t a $200 million dollar project.
We feel that these video presentations are one of the best features when walking into a sales centre as it is attention grabbing; it truly ‘captures’ the lifestyle of a new development. The video can also be mailed out to various prospective home buyers, and realtors in DVD format.
At ADhoc, we work with a number of leading 3D animators while controlling our costs. This allows up to provide this technology to any builder/developer, no matter the size of the project.
On your next project, you should consider utilizing this marketing tool and realize its true benefits!
Check out our YouTube Channel for a few of our Virtual Reality video samples.
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