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The Impact of Technology on the Building Industry

Barbara Lawlor - Baker Real Estate

Barbara Lawlor, president of Baker Real Estate, provided some insight in this month’s Condo Life Magazine. She spoke about how the building industry and home buyers have been impacted by technology. It’s a great read as she is bang on about everything!

Here is a snippet from the article:

Our Toronto condominiums hold so much international interest that some customers from abroad choose a suite via the Internet alone! Computer technology is so sophisticated now, that it’s the next best thing to being there. Builders are including fabulous graphics, renderings, floorplans and virtual tours. In fact, on the website for The Residences at The Ritz-Carlton, Toronto, you will find tours of two model suites that were created digitally, complete with Pat Baker leading the way.  As for the buildings themselves, web-users appreciate fly-bys, or virtual 3D renderings of the condominium within the context of its surroundings. The experience is like flying — swooping past the exterior and into the lobby, amenities areas and suites.

For the full article click here

In short, the web is now a method for people to pre-qualify themselves as
condominium buyers. Of course, nothing replaces the tactile experience of entering
a sales centre and touring a model suite — but remember because of technology,
the world is getting smaller by the minute. Our Toronto condominiums hold so
much international interest that some customers from abroad choose a suite via the
Internet alone! Our Baker site also lists buildings available in the United States and
other countries, so this international
convenience works both ways.
Computer technology is so sophisticated
now, that it’s the next best thing
to being there. Builders are including
fabulous graphics, renderings, floorplans
and virtual tours. In fact, on the website
for The Residences at The Ritz-Carlton,
Toronto, you will find tours of two
model suites that were created digitally,
complete with Pat Baker leading the
way. As for the buildings themselves,
web-users appreciate fly-bys, or virtual
3-D renderings of the condominium
within the context of its surroundings.
The experience is like flying — swooping
past the exterior and into the lobby,
amenities areasBarbara Lawlor - Baker Real Estate and suites.

3D Highlight Reel Launched

After roughly a month of hard work, we finally put together a highlight reel of our 3D Renderings and Virtual Reality (VR) work.  We want to give a special thanks to Danny for leading the production and Alex for composing an amazing song for the video. Great job guys! We’ll be sending out DVD copies to our builder and realtor friends.

Press Play and enjoy! It’s truly a SEE, FEEL, TOUCH experience.

The Cost of Real Estate Visualization

 The Cost of Real Estate Visualization

We would like to re-visit an article from the Globe and Mail where Brad Lamb was asked a series of questions regarding visualization technologies (model suites, scale-models, renderings, 3D video presentations) used on new development projects.

 

In the third section of the article Mr. Lamb was asked about the cost of real estate visualization and he replies:  

It was very expensive five years ago. We’re starting to see the cost come down a little but it’s still expensive and I wouldn’t say that it’s widespread. Maybe a five minute presentation is going to cost $50 to $75 grand. So the ability to use this technology depends on budget. If you’ve got a hundred-unit building with a marketing budget of $300,000, you couldn’t spend that much. You would build a model suite and have static images and that would be your typical sales set up. But for something bigger, like a $200 million dollar development, $75 grand is a drop in the bucket. So typically it’s the larger scale projects that will use it.

If a builder/developer were to read that response, they would definitely shy away from considering a Virtual Reality video presentation if their next development wasn’t a $200 million dollar project. 

 

We feel that these video presentations are one of the best features when walking into a sales centre as it is attention grabbing; it truly ‘captures’ the lifestyle of a new development. The video can also be mailed out to various prospective home buyers, and realtors in DVD format. 

 

At ADhoc, we work with a number of leading 3D animators while controlling our costs. This allows up to provide this technology to any builder/developer, no matter the size of the project. 

 

On your next project, you should consider utilizing this marketing tool and realize its true benefits!

 

Check out our YouTube Channel for a few of our Virtual Reality video samples.

 

 

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